General, Laboratories
As any healthcare professional knows, technology trends come and go over time. There is one ‘trend’, however, that has withstood the test of time across industries, verticals, and business segments. This, of course, is CRM. While the acronym CRM stands for ‘Customer Relationship Management’, in healthcare specifically this can be translated more into ‘Health Consumer Management’ or ‘Healthcare Relationship Management (HRM)’. More than ever before it is apparent that in order to truly survive in such…
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