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By Sarah Virgil

Healthcare reform continues to create massive changes for the industry. While the unprecedented shift in healthcare delivery inevitably brings a degree of dreaded uncertainty, it also poses a unique opportunity for your medical laboratory to reposition itself within the healthcare marketplace. Introducing, G2 Intelligence and's newest whitepaper:

"How Your Lab Will Conquer 2014's Biggest Challenges"

Download this complimentary whitepaper to discover 3 new rules for excelling in a value-driven era:

  1. Every Client Expects "White Glove" Service
  2. Actionable Communication Creates a Competitive Edge
  3. Real-Time Healthcare Insight Improves Labs' Value Proposition


The ability of laboratories to become a meaningful player in reshaping the healthcare industry is dependent upon their ability to access real-time healthcare intelligence, which is the foundation of actionable communication. Regardless of size, providers expect "white glove" service and a new level of value delivered by the laboratory, while patients expect customer care to reach standards that are consistent with the performance of other industries. Laboratories must take control of their position as a central hub of critical data in order to achieve client loyalty and a competitive edge in a challenging marketplace.

g2_intelligence_logo2About G2 Intelligence: G2 Intelligence, formerly Washing G2 Reports, is widely acknowledged as one of the pre-eminent publishers and research organizations covering the business side of clinical lab and diagnostics marketplace. Founded in 1980, G2 covers the lab, pathology, and diagnostics testing segments of the healthcare industry using a network of staff writers, reporters, researchers and editors to compile monthly newsletters, market surveys, research reports and compliance manuals. To learn more, visit their website.



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