By Lauren VanDenBoom

Due to the steady decline in reimbursements and laboratory budgets, lab managers have now been forced to look for solutions that help them reduce operating costs. On top of that, laboratories are also feeling the pressure to improve quality and client service, which is why they are now rapidly adopting a lab-specific CRM with healthcare business intelligence capabilities.

"Why a 'lab-specific' solution?" you might wonder. Well, if your lab decides to adopt a generic CRM, you could be headed down a costly and difficult path…

Because these generic CRM's are not lab-specific, your lab would have to do a lot of customization. This customization takes a significant amount of time and takes valuable IT resources away from other priorities. At that, you will be responsible for your own upgrades, managing any ongoing issues, etc. As a lab, why would you want to be in the software/IT business?

"A generic CRM might meet the needs of a company selling shoes or books, but the relationship management requirements of diagnostic laboratories are significantly more complex," says Brad Bostic, CEO of "A lab can try for years to customize a generic CRM system, but its underlying data model will, at best, capture only about 10% of the total client picture."

The solution is used by over 150+ high performance lab locations across the country. is the only healthcare CRM solution on the planet designed to meet the specific needs of medical laboratories.

In addition to its core lab CRM functionality, includes healthcare business intelligence (also known as healthcare BI) capabilities that further transform your lab's disparate data into actionable intelligence. Because is lab-specific, it is ready for a lab environment right out of the box-no customization required. Your lab can be up and running and deriving value in as little as 90 days.

To learn more about the Healthcare Relationship Management solution, contact us today.


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