By Katie Flegenheimer

Thinking about taking the next step towards transforming your lab but don’t know where to start? Clinical Genomics, a leading molecular laboratory based out of Bridgewater, NJ, felt this same way when they got up and running a while back.

“We were able to look at where we were going and who we wanted to help us get there,” says Karol Ford, VP of Sales & Marketing for Clinical Genomics. She knew, however, that the direction they were heading towards required robust healthcare-specific CRM capabilities.

Screen Shot 2017-06-07 at 9.36.30 AM.pngWatch the entire Clinical Genomics video now.

Karol and her team ultimately decided on the hc1 Healthcare Relationship Management platform because of the power and insight it provided. “The backend of hc1, the power it has to slice and dice information is really unique,” Karol says.

Thanks to the combination of best-in-class healthcare CRM and real-time analytics, Karol and her team can stay in the loop at all times which, in Karol’s words, “is priceless”.

You can watch Karol’s entire interview here.

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