This week was the first annual Next Era In Innovation Global Healthcare and Life Sciences Conference in Indianapolis, IN. This conference brought together leading innovators in healthcare and technology from around the Midwest. Sometimes it feels as though the healthcare industry is the last 'antique dinosaur' in an age of enlightenment. As other industries such as retail, automotive, and even airlines move towards technology-first business plans, healthcare has remained firmly stuck in the past. Within the past few years, government mandates regarding Electronic Medical Records have initiated a flurry of technological activity and planted healthcare providers at a true crossroads. One one hand, EMR activations take immense amounts of time and energy, leaving some organizations too burnt out on technology to continue to innovate. On the other hand, the limitations and setbacks of EMR implementation have left healthcare leaders with a gaping hole of need that only new, sophisticated solutions can fill. Today's healthcare organizations are facing other pressures outside of technology as well -- a growing shift away from fee-for-volume towards fee-for-service means a new way of determining incoming revenue. Patient sentiment and satisfaction are now at the top of any healthcare organization's priority list, but with resources tied up in IT projects it can be hard to monitor and track these interactions. The key to bridging this gap is to take a lesson from other winning industries to tie together technology, innovation, and customer service. Here at hc1 we call this 'Bringing the Amazon Experience to Healthcare'. We've dedicated our time and energy to transforming the way people interact with an entire industry through transparency and visibility. The data healthcare organizations use every day is no longer trapped inside bulky EMRs. It's now easily and readily available - in real-time - and seamlessly combined with other critical data sources, including pharmacy data, billing systems, and laboratory orders and results. In this new fee-for-service healthcare landscape, the inherent silos of healthcare aren't reliable or scalable. Healthcare organizations must turn also to external factors, such as socioeconomic or demographic data to create holistic, clear pictures of their patient populations. These organizations can then use these images in combination with readily available data to impact every patient on the most fundamental level. At Amazon, they treat delivering a package on time like a life-or-death situation. In healthcare, where is really is life-or-death, patients are treated like numbers. hc1.com is working towards ending this disparity by enabling healthcare providers to deliver the ultimate patient and provider experience through data. You can learn more by requesting a demo today.