By Lizzie Mooney

If you're like most healthcare leaders, your main focus for 2017 is doubling down on value-based care initiatives -- without raising overhead costs or expenditures. Unfortunately, this is can be easier said than done, especially in a time of constantly changing reimbursement rates, payor coverage, and other critical overhanging policies.

Inside large hospitals and health systems, a select handful of staff members are tasked with managing relationships with thousands of patients. With limited resources and increased responsibility, it can be a challenge to effectively allocate time and individual care when you can’t instantly identify and assess at-risk patient groups. The key to addressing these gaps in care? Real-time insight and proactive communication to reduce readmissions, track provider activities, and keep patients healthy.

Here are 3 ways healthcare leaders can keep patients healthy and out of the hospital, without breaking the bank on care costs:

Stratify Large Patient Populations With all patient data in a single, holistic platform, healthcare leaders can analyze, map, and segment out large patient audiences to create highly targeted patient groups. Patient groups can be segmented based on demographic data, clinical diagnosis, or even external community factors, which allows caregivers to develop precise, effective care plans. Collaboration platforms and HIPAA-compliant communication tools can send targeted messages to these patient groups, while internal marketing groups can use this data to focus campaigns and care initiatives to maximize incoming patients.

Identify And Take Action On Patient Care Gaps The multiple moving parts of a large health system mean multiple places where exceptional patient care can slip through the cracks. With a dedicated healthcare-specific CRM solution, alongside real-time analytics, healthcare leaders can pinpoint individual patient care gaps and quickly identify any red-flag situations that warrant immediate attention or resolution. Patient Engagement managers can visualize patient groups to expertly tailor physician engagement strategies, while post acute representatives can plan comprehensive outpatient journeys with minimal confusion for the patient. Across the entire continuum, stakeholders can proactively take action to ensure correct follow up.

Maximize Employee Impact And Incoming Revenue At the end of the day, cloud-based solutions are designed to streamline internal operations and maximize employee output. This means more engaged patients, higher satisfaction rates, and better value-based care campaigns. Hospital managers can visualize where employees are spending time to better focus output goals, resources, and efforts. Processes and workflows that warrant help can be refined, while those that are working well can be replicated. This visibility extends to the patient as well, who can stay well-informed on his or her care journey.

Want to learn more? Check out "The Healthcare Executive's Guide to Increasing Revenue and Optimizing Value" for 5 ways your organization can take steps towards patient-centric, value-based care.

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